Expert in communication planning: Developing Lebanon’s tech sector through the Lebanese diaspora
Ad ID: 1419
Added: May 19, 2021
Recruiting Organization: ICMPD - EU Global Diaspora Facility
Residence Requirements: no
Remote Working: yes
Required Experience & Qualification: • University degree or equivalent higher education in the field of communication, advertising, journalism, marketing or other related fields; • At least 5 years of experience in the field of communication planning and advocacy, in areas of work linked to access to markets or the tech sector; • Sound knowledge of the French and/or Lebanese contexts and tech markets; • Demonstrated ability to produce high quality communications materials and a proven track record of previous communication achievements; • Excellent analytical, drafting and organisational skills; • Experience in working with diaspora organisations is an asset; • Experience in similar assignments with international exposure is an asset.
Required Language: • Proficiency in English is required. Proficiency in Arabic or French is an asset
How to Submit Application: Send your CV to firstname.lastname@example.org
Contract type: Project based
The European Union Global Diaspora Facility (EUDiF) is an EU-funded project, implemented by the International Centre for Migration Policy Development (ICMPD), running from June 2019 until December 2022. EUDiF is the first EU-funded project that works towards fostering an informed, inclusive and impactful diaspora-development ecosystem.
To achieve this, the project has four interlinked components:
- Mapping, research and evidence on diaspora engagement;
- Capacity Development Laboratory (CDL) for governments and diaspora actors;
- Outreach, dialogue and partnership activities;
- Diaspora Professionals for Development (DP4D), a roster of diaspora experts to be deployed for development projects.
As part of EUDiF’s component related to capacity development for diaspora engagement, EUDiF will undertake several Actions to empower diaspora organisations, partner governments and regional organisations to foster development in the country of origin over 2021-2022.
Action AFPI x Berytech
EUDiF is providing technical support under the Action “Developing Lebanon’s Tech Sector through the Lebanese Diaspora” that is led by the Lebanese diaspora organisation in France “Association Franco-Libanaise des Professionnels de l’Informatique” (AFPI) and is in partnership with Berytech, a local incubator and accelerator in Beirut. The objective of the Action is to equip the Lebanese diaspora in France with knowledge, skills and tools to support the development of the Lebanese tech sector.
AFPI and Berytech launched the Cedars Tech Label initiative alongside other partners to support Lebanese tech companies that wish to enter the EU market, particularly France. The Cedars Tech Label aims to unite innovative Lebanese companies around a common and strong identity, and to build upon a shared set of values to promote “Made by Lebanese” quality engineering. The specific objectives of the Action are as follows:
1. Strengthen the credibility of the Lebanese tech sector by supporting AFPI in drafting the guidelines for the Cedars Tech label; and
2. Ease the access of Lebanese companies to the French market by building on the diaspora’s expertise to tailor a training tool, the “French Market Acceleration Program”;
3. Develop the capacities of AFPI to promote its services and the Lebanese tech sector locally and internationally.
The objective of this assignment is to equip AFPI and Berytech with a tailored communication plan according to their needs to achieve the specific objective 3 listed above.
ICMPD is looking for an expert for a project of 15 days.
In line with the mandate of the EUDiF project, and in cooperation and coordination with the Project Team, the expert will develop the following activities:
Activity 1: baseline assessment workshop
• Location: Virtual
• Working days: 4 (2 days for preparing the workshop, 1 day for conducting the workshop, 1 day the brief)
The objective of this activity is to assess AFPI and Berytech communication core group’s needs. The expert will conduct a needs assessment of the core group’s communication capacities and objectives. This assessment includes the identification of target audiences, communication objectives, identification of key communication channels, products and activities, and the identification of the required capacities to implement the plan. Therefore, the assessment should consider the following:
– A specification of communication objectives and capacities;
– A list of communication activities and tools, their formats and frequencies, and specific communication channels;
– A short monitoring and evaluation framework, with a list of indicators (3 to 5) and the means to detail them (source, ways of collecting the data, questions). This could include the change in networks, and the efficacy of events held, or other indicators depending on the direction of the communication plan.
– Other relevant thematic area(s) to be covered in the plan.
Estimated results of Activity 1:
Baseline assessment brief, which summarises the findings, identifies and defines the needs and priorities of the core group with regards to label guidelines and rules.
• The baseline assessment brief (2-3 pages) is shared with EUDiF team no longer than 1 week after Activity 1.
• The exact date for delivery of the brief will be fixed once the work plan has been agreed with the core group.
Activity 2: Elaboration of the communication plan
• Location: Virtual
• Working days: 10 (8 days for drafting the plan, 2 days for reviewing the plan and consolidating comments)
The objective of this activity is to draft the communication plan based on activity 1. The first draft of the plan will be reviewed by ICMPD, AFPI and Berytech, and should be submitted no longer than 2 weeks after the end of activity 1. The expert will subsequently submit a final draft with the incorporated amendments . The plan should include all considerations mentioned in activity 1, as well as other considerations based on the experience of the expert.
Estimated results of Activity 2:
• Communication plan (maximum 15 pages), which summarises the findings, identifies and defines the needs and priorities of the core group with regards to their communication needs.
• Monitoring and evaluation kit as part of the communication plan to evaluate the impact of the communication plan in the future.
• The final version of the communication plan should be submitted no later than 1 week after receiving comments from the core and project team;
• The exact dates for delivery of the final version will be fixed once the work plan has been agreed with the core group.
Activity 3: Delivery of communication plan workshop
• Location: Virtual
• Working days: 1 (0.5 days for preparing the workshop, 0.5 days for conducting the workshop)
The objective of this activity is to share the final communication plan with the core group. The expert will plan the agenda and the content of this workshop to guide the core group to use the plan, including the monitoring and evaluation tools. The expert will clarify any concerns regarding its implementation and evaluation in the future.
Estimated results of Activity 3:
• Presentation of the final communication plan.
• The communication core group has a good understanding of the plan, its implementation and evaluation.
• Validation of the communication plan
• The exact date of the workshop will be fixed once the work plan has been agreed with the core group.
All deliverables will be produced in English.
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